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Anderson, Chris
The Long Tail
Examines how, thanks to a drop in the cost of reaching consumers, the marketplace is changing from a one-size-fits-all model to an abundance of variety to appeal to consumers who want more of a choice, and can get it thanks to the commercial viability of distribution, manufacturing, and marketing.
EAN:
978-1-4013-0237-5
Zusätzliche Informationen
Why the Future of Business is Selling Less of More. Winner of the Wirtschaftsbuchpreis Financial Times Deutschland getAbstract 2006 HL
Hyperion, New York; 2006. XII, 238 p. 24,5 cm; 457g; englisch
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